Consignment shop

Dear Prudence Thrift Shop is Eau Claire’s new darling -…

WON’T YOU COME TO PLAY? Samara Snapp wants to keep fashion local and low-priced with her new thrift store, Dear Prudence.

Steal at all costs with downtown Eau Claire’s newest thrift store, Dear Prudence.

Samara Snapp, owner of Dear Prudence Thrift Boutique (515 Wisconsin St.), dreamed up the idea for her business in 2020. However, she has decided to put those plans on hold due to the COVID-19 pandemic – until now .

“After 12 years in the service industry and working for other people, my husband and I decided it was time for me to start my passion,” Snapp explained. “I love more than anything to make people happy and feel important through my service skills; so, we had to find a way to make it my own thing.

Dear Prudence offers everything from clothing to home decor to furniture. Due to constantly changing inventory, the store may not always look the same as Snapp plans to roll out new products regularly.

“Dear Prudence is the real meaning of local shopping,” Snapp said. “We source all of our products from locals, jumble sales, estate sales and thrift stores.”

You don’t have to worry about going broke at Dear Prudence either. Snapp said it likes to find a bargain and buys low so its customers can shop low. This is the meaning of the store’s name, which is – you guessed it – a nod to a Beatles song.

“I started looking up synonyms for the word ‘savings’ and saw the word ‘Caution,'” Snapp shared. “I know the Beatles were singing about a lady and not saving money, but I thought this was a perfect fit for the shop.”

Although Dear Prudence does not currently offer consignment, Snapp hopes to do so in the future. Plus, she wants to add flea markets and jumble sales to their services.

“What this means is that for people who have so much stuff they don’t know what to do with, Dear Prudence could come and make a sale for you in your home and potentially make some money for you,” Snapp explained.

For now, though, Snapp is just thrilled to see customers come in, browse the store, and find items that make them feel amazing.

“That’s what we’re here for,” Snapp said. “We’re here to make sure people walk away refreshed, less stressful about shopping and maybe even inspired.”

Dear Prudence is open Wednesday through Friday from 11 a.m. to 6 p.m. and Saturday from 9 a.m. to 5 p.m.


Learn more about Dear Prudence’s Facebook page.