Kids goods

Toys R Us returns: Macy’s stores open this month

Toys R Us and Geoffrey the Giraffe have big plans ahead of the holiday season.

WASHINGTON — Toys R Us’ latest attempt at a comeback is gaining even more momentum.

Every Macy’s store in America will have a Toys R Us store in store before the start of the holiday season, WHP Global and Macy’s announced Monday. The first stores will begin opening later this month, with all locations complete by October 15.

Store sizes will range from 1,000 square feet to 10,000 square feet in flagship locations in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and San Francisco. The stores will also include a life-size “Geoffrey on a Bench” photoshoot, the companies said.

Last summer, Toys R Us first announced plans for stores in more than 400 Macy’s stores starting this year. It also opened a digital flagship store.

This isn’t the first time the iconic toy brand has made a comeback since filing for bankruptcy in 2017 and liquidating all of its US stores in 2018. At the time, tens of thousands of workers lost their jobs at Toys R Us and despite other avenues like Walmart or Target to sell their wares, major toymakers reportedly saw a sharp drop in sales.

Toys R us opened two pop-up stores – in Paramus, New Jersey and Houston – in 2019, but both closed in 2021 while the brand was under the control of Tru Kids, Inc. WHP Global bought it two months ago later.

In December 2021, the company made a strong comeback with a new two-story flagship store at American Dream, a shopping center in Bergen County, New Jersey.

More than 900 Toys R Us stores remain globally in 25 countries, WHP Global said.

Toys R Us Macy’s flagship locations will include: Lenox Square, Atlanta; State Street, Chicago; Ala Moana, Honolulu; Memorial City, Houston; South Coast Plaza, LA; Adventure, Miami; Dadeland, Miami; Herald Square, New York; Roosevelt Field, New York; Union Square, San Francisco; Fair of the Valley, San José.

Toys “R” Us was founded in 1948 as a baby goods and furniture store in Washington, DC, called Children’s Bargain Town, according to Business Insider.