Kids goods

Wolfgang Puck teams up with Genius Brands to create an original IP for kids

World-renowned chef, restaurateur, entrepreneur and philanthropist Wolfgang Washer expands its global empire in partnership with Genius Brands International, Incorporated (“Genius Brands” or the “Company”) (NASDAQ: GNUS), to create an all-new brand for children, Academy of Secret Chefs by Wolfgang Puckfor the global market.

Wolfgang Puck is considered the most iconic chef of our time. He led a pioneering life, offering his gastronomic creations to kings, queens, presidents and movie stars. He opened world-class restaurants and worked passionately for his charities. Throughout it all, Puck has learned that food is the universal language; that a good meal can bring people of different origins and cultures together; and above all, that any dream can be achieved with hard work and determination. These values ​​are the basis of Wolfgang Puck’s Secret Chef Academy.

Academy of Secret Chefs by Wolfgang Puck will feature an animated adventure series (52 x 11 episodes) featuring Puck voicing his own character. Creatively collaborating with Wolfgang Puck, Genius Brands is also developing a global licensing, merchandising, promotions and retail program that will include themed subscription boxes containing lots of fun recipes from every type of cuisine that children will be able to create; a range of branded children’s products in categories such as publishing, kitchenware, clothing, homeware, among others; a new private food label for children; a dedicated YouTube channel offering short content; a dedicated website and social media channels; and much more!

Wolfgang Washer said: “Wolfgang Puck’s Secret Chef Academy is essentially a celebration of food and culture from around the world, and an exploration of how we are all connected through our shared love of eating a delicious meal. I am extremely passionate and committed to teaching children and parents about nutrition and the value of cooking meals with healthy ingredients. It’s equally important to help build their understanding of how food moves from farm to table and to address issues close to my heart, such as ending world hunger. Our goal is to convey these increasingly important messages in an easy to understand and entertaining way. I look forward to working with my friend Andy Heyward and the team at Genius Brands to fulfill a lifelong dream of reaching children through my life’s work.

“I had the privilege of knowing Wolfgang for many years and was lucky enough to discover his culinary magic from the start. I always wanted to collaborate with him on a children’s project. His level of skill, passion, creativity and commitment is truly unparalleled,” said Andy Heyward, President and CEO of Genius Brands. “Our goal for Wolfgang Puck’s Secret Chef Academy is to create a ‘James Bond meets Julia Child’ atmosphere with state-of-the-art cuisine and supersonic gadgets, while emphasizing the importance of health, nutrition and sustainability through our storylines and characters’ journeys. We create a one-of-a-kind immersive experience through entertainment and merchandise for global distribution.

Kerry Phelan, Chief Brand Officer of Genius Brands commented: Wolfgang Puck’s Secret Chef Academy is inspired by the global recognition of the Wolfgang brand, and it’s incredibly important to us to create a brand that honors his vision to provide an experience that celebrates cuisine from around the world and teaches children to respect and be inspired by different cultures. We are confident that the next generation will fall in love with food, friendship and family and learn that there is nothing better than a shared meal to bring people together! »

Wolfgang Puck – World-renowned chef, restaurateur, entrepreneur and philanthropist